Ivory Coast Wants Bigger Piece of Chocolate Profits
13 June 2018
For many years, Ivory Coast has been the world’s largest producer of cocoa. Most of it leaves the country in bulk and ends up in Europe, where it gets turned into fine and expensive chocolate, fetching up to 50 times the price of the raw cocoa.
Chocolate is the world’s favorite comfort food. Two-thirds of all that sweet stuff comes out of factories in the United States and Western Europe. It is where most people consume it, too. Almost completely left out of this feast for the palate are the countries that produce the raw material for chocolate: cocoa.
A few years ago, a Dutch-Ivorian television crew went to one of Ivory Coast’s many cocoa farms and recorded the surprise on the planters’ faces when tasting chocolate for the first time: so THIS is what they do with our cocoa beans?
Very little chocolate is consumed in Africa, but this Ivorian entrepreneur is planning to change that.